[OVERVIEW]We built a social identity from scratch for a brand living at the intersection of financial services and travel aspiration, establishing a cohesive visual system that sustained a consistent creative presence across a family of five card products month over month.
[MY ROLE] Creative strategy
Art direction
Social design
Content systems development
CLIENT WORK
CLIENT WORK
We partnered with influencers to authentically document their travel experiences using the United card, creating native content that lived on our social channels and brought the card's travel benefits to life through real, relatable storytelling.
